Point of Sale

Written by: Nithin Narayanan


Point of sale is the area where actual transaction is completed. These displays add to the store décor and serves a substantial promotional role. Most retailer use an assortment of display to highlight the point of sale.


An assortment display is the display in which the retailer exhibits a wide range of merchandise for the customer. With an open assortment, the customer is encouraged to try out new products while shopping for the usual ones. Recently stores have started to sell items in open bulk displays. It was a norm in factory outlets but now branded stores have also followed the suite, but in terms of small merchandise category.


Theme display on the other hand positions a product offering in a thematic environment. a theme is a specific environment to trigger a specific emotion. Incorporation of Tri-Colour on Independence Day, use of Red Colour during Christmas season and so on.


Another kind is the Ensemble Display. This kind of display has become very popular these days.
Instead of grouping and displaying merchandise in categories such as Shoe Department, Sports Gears, Trousers and so on complete ensembles are displayed.
This is more comfortable for the customer as they can envision an entire outfit.


Next is the Rack Displays. These racks have a primary used to neatly hang and present the products. Case Displays are employed to exhibit heavier and bulkier items. Combinations of these two displays are also used to maximize shelf space.


All in all the idea is to utilize maximum space inside the store and also to present the products in a pragmatic and convenient manner to the customer.

Retail News You Can Use

Report: Weakest Holiday Sales Since '91

New York City  Holiday sales this year will be the weakest in 17 years, according to a forecast issued Wednesday by TNS Retail Forward. It projects that total retail sales in the holiday fourth quarter will increase only 1.5%, making the 2008 holiday season the worst for retailers since 1991, when sales grew 1.2%.

"Our top-line forecast separates into two distinct groups-the leaders and the laggards," said Frank Badillo, senior economist for TNS Retail Forward, Columbus, Ohio. "Sustaining above-average growth will be non-store and mass retailers. They will see combined growth near 6.0% in the fourth quarter. Continuing to troll the depths will be the home-goods and soft-goods retailers where growth is expected to decline 1% or more."
 
Wal-Mart to Move Sam's Club Headquarters

Bentonville, Ark.Wal-Mart is planning to move its Sam's Club headquarters to a new location. The Sam's Club corporate offices have been located next door to the Wal-Mart home office in Bentonville, Ark., but the company now plans to move to the former Superior Commercial Building, also in Bentonville, and located three miles from its current location.

"This facility will provide Sam's Club with a unique opportunity to house all of its club support functions under one roof and help us improve our focus on serving associates in the clubs and our members," said Doug McMillon, president and CEO of Sam's Club. The company paid nearly $30 million for the 375,000-sq.-ft. building and the surrounding property.

 

L.L. Bean to Expand in China

Freeport, Maine  L.L. Bean is ready to open the first of five stores in China this month.

The Beijing store in the Solana Mall in Beijing, which opens on Sept. 27, will be operated through a joint venture between the Maine outdoors outfitter and Youngone Corp. of Korea.

 

Pier 1 2Q Loss Narrows

Fort Worth, Texas  Pier 1 Imports Inc. said Thursday that it lost $30.2 million in the second quarter, compared to a loss of $43.3 million in the year before, as it reduced operating expenses.

The company also withdrew its previous 2009 profit guidance, which had called for "modest" profit growth.

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Dress Barn 4Q Profit Down 9%

Suffern, N.Y.  Dress Barn Inc. said Wednesday its fiscal fourth-quarter profit declined 9% as same-store sales dropped 2% amid a continued pullback in consumer spending.

Earnings for the quarter ended July 26 fell to $22.1 million, down from $33.6 million in the same quarter the previous year.

 

99 Cents Only to Close All 48 Texas Stores

City of Commerce, Calif.  99 Cents Only Stores announced Thursday it will pull out of the Texas market, closing all 48 stores because operations are unprofitable.

99 Cents Only said stores in the "very challenging" Texas market were generating about half the revenue of its stores in other states.

 

USA Today Opens Retail Concept in Airports

New York City USA Today, the nation's top-selling newspaper, on Wednesday opened three retail stores at the new North Terminal at the Detroit Metropolitan Wayne County Airport.

The concept, called USA TODAY Travel Zone, is the newspaper brand's first foray into retailing.
 
Home Depot Plans Price Cuts

Atlanta The Home Depot Inc. plans to start cutting prices this week on as many as 1,200 items, from trash bags to toilets, to boost sluggish sales and win back customers who have started to shop at competitors, according to the Associated Press. Prices will be cut between 5% and 50% - although the company couldn't say what the average reduction will be-on about one out of every 25 items found on store shelves.

The Home Depot Inc. plans to start cutting prices this week on as many as 1,200 items, from trash bags to toilets, to boost sluggish sales and win back customers who have started to shop at competitors, according to the Associated Press. 

 

Contributed by: Nithin Narayanan

 

Colour Theory

COMBINING COLORS

The role that color plays in an interior store setting is much more than simply providing something pleasant for the shopper to see. While everyone has a favorite color, it is important to understand the rationale behind color choices. The right color choice can immediately create a mood and reflect the image you are trying to establish. Listed below are color choices and the silent messages they send:

White: Cold, sterile and by itself does not enhance either the image or the product displayed. When combined with another color it can create a striking balance to a color scheme.

Combined with yellow- cheerful and vibrant
Combined with blue -Crisp, cool and a great choice for resort merchandise
Combined with tan - subdued and elegant
Combined with black - rich and sophistication

Black: depressing by nature, it can create a gallery effect and feel. Great when used inside a cooler with halogen lighting or in backdrops that are spotlighted.

Red: Exciting color that is aggressive and warm. Can be used as an accent color on a wall and relays a sense of urgency. Best used for boutique or theme shop or as a seasonal color selection.

Orange: This warm earthy color would be perfect for a shop sporting a natural environmentally friendly image and product. In softer shades of salmon would work well for most retails shops and neutral in nature.

Green: Color of the month & my personal favorite (not only because it is the color of money). It is an excellent choice for a restful setting and highlights all floral in a harmonious color palette

Blue: The color preferred by most people it could be a soothing backdrop to most merchandise.

Purple: A dramatic color choice in its darkest hue and sweet and sometimes neutral in its lighter shade of lavender. Excellent when combined with blue to create a gray-blue-lavender.

Contributed by: Nithin Narayanan